I’m super excited to finally share this dream collab with you: where music & feelings meet fashion. Together with my friend, producer & electronic music composer @leonsomov we created special track for new H&M Innovation Re-Enchantment Design Story collection.
The title of our track is the same as the new H&M collection – “Re-Enchantment”, which is related to the idea that beauty can be seen anew in any context, appreciated, enjoyed and used as a source of inspiration for creating one’s own life.
Track features the voice of artificial intelligence, chanting the name of the collection. This is closely related to H&M’s values and efforts to use more sustainable processes and technologies & create products using innovative materials that are important for the future world.
New H&M Innovation Re-Enchantment Design Story collection will be available only at hm.com from March 23rd.
*you can find our track created special for this collection on Spotify.
photographs & grafic design: @monikarukaite
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