Introducing “Press Play”, H&M Studio’s high-energy homage to mood-enhancing fashion. The collection is inspired by musical Gen-Z muses with exhilarating style and sparkling personalities and draws on the outré fashion of the 1980s and 1990s. It brings powerful, big-personality fashion back into the spotlight.
As a part of H&M`s sustainability commitments, every item in the SS 22 collection is made from more sustainably sourced materials including recycled polyester, recycled polyamide and recycled wool.
*Collection will be available only at hm.com from February 24th.
Photographs & graphic design: @monikarukaite
Location: Spring Studio, Vilnius, Lithuania